Was it because; "great taste...naturally" or 'Maple Bacon" printed on this package of kettle chips that caught my attention? Maybe it was the Non Gmo Project Verified endorsement that swayed my purchase decision. It may because of my love of kettle chips. Most likely bacon was the culprit. After said purchase the ingredients unfortunately were read. Yes, you guessed correctly. There is no bacon listed on this list. They still tasted very good and I almost ate the whole bag in one sitting.