Chilebrown at home

Sunday, February 8, 2015


Trader Joe's, the bastion of shopping for everything you have always wanted but never need has enticed me to visit our local store with "Sweet Sriracha Uncured Bacon Jerky'. Is it that easy to just mention bacon to lure me into a buying fervor? Yup! This bacon jerky is everything that is promised. Sweet and very sticky Sriracha coats limp bacon strips with no refrigeration needed. It is a stretch to call it jerky but it tastes okay to me despite the texture. There is a slight heat from the Sriracha. This is a portable way to enjoy bacon on the go. Despite, liking the flavor, there is one huge problem with this product.

WARNING: The Author is about to go into a Rant. Skip this section if you are faint of heart, sensitive or a misguided hipster Vegan.

This product proudly claims to be uncured. Really? Let me quote from the ingredient list: "No nitrates or nitrites except those naturally occurring  in Celery Powder and Sea Salt.". Excuse me Mr. T. Joe, but, our friend Merriam Webster states; "Curing.... to prepare or alter especially by chemical or physical processing for keeping or use" By definition you are curing with chemical albeit they are naturally occurring nitrates/nitrites from celery powder and sea salt. What kind of mumbo jumbo are you trying to sell us. "Un-Cured" bacon is impossible. Oh my, my cranium is about to explode. Okay, enough of my Rant. We can all make our own decisions. This product is okay even though you have to be a blithering idiot to believe the packaging.


Three Dogs BBQ said...

Looks good from here. I would try that. Maybe it a better label would be "Naturally Cured"?

Chilebrown said...

Three Dogs BBQ, that would be more correct and sounds pleasing for marketing. Maybe I just have a short string but calling it un-cured just pushes my button.

Zoomie said...

What Three Dogs BBQ said sounds sensible, truthful, and yet appealing to the people who don't want "chemicals" in their foods. Win-win-win.

Chilebrown said...

Zoomie, My only beef is with the terminology. I believe you need some chemicals in your food like salt. Celery powder is also a chemical with naturally occurring nitrate/nitrite properties. Just call it what it really is: CURED

greatwhite hunter said...

Mr. Brown you are still traumatized from the un-cured Nussle's let down, with time and lots and lots high quality cured bacon you will stop going on long rant. Dr.GWH OUT and fixing my own prescription of a double helping of bacon.